Guest Post for Slopefillers

OK , so maybe I haven’t been keeping this blog up to date. But I was recently asked to submit some thoughts for the ski industry blog, Slopefillers.com. Blog-meister Gregg Blanchard asked if I could help resort marketers feel better prepared to take on a site redesign project. What should they consider, and what steps should they take before hiring a designer or agency.

The result was a 3-part checklist called “The Ultimate Ski Resort Website Redesign Checklist”.

Part One: Ask Questions

Part Two: Do Research

Part Three: Pull It All Together

My thanks to Gregg for the opportunity. Feel free to tell us what you thought.

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  • Filed under: general design
  • Happy Powder Days!


    Wishing you love, joy, and Pixels! May your holidays be clean, well-designed, and filled with generous whitespace. I would like to extend my deepest gratitude to clients and colleagues for a wonderful year. Please enjoy a safe and joyous holiday season. Joe Myers lifestyle-driven web design
    visit my portfolio follow me on twitter view my pictures on flickr
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  • Filed under: general design
  • Playing Hurt

    Broke my wrist the other day skiing. Work has SUCKED but I guess if it takes 12+ years for work to actually feel like work, you’re doing something right. And the kicker is that the medical clinic gave me this sweet dinosaur cast, which Charlie loves!

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  • Filed under: general design
  • Just Launched: Freeskier.com

    Freeskier Magazine is a top ski industry magazine, focussed on park, pipe, and powder skiing. Their site is a robust hub of industry information and user-contributed content. It was an honor to contribute the design (over 15 .psds delivered) to this highly regarded site as well as its sister site, Snowboard Magazine. Drupal development was done by One to One in Boston.

    View the site »

    Freeskier Magazine

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  • Filed under: clients, my stuff
  • Sometimes it all comes together. I was very lucky to contribute a design to this year’s Local Lange Girl Contest site, by Freeskier Magazine. For the uninitiated, Lange boots has published a poster for the last 20-some years of a semi-nude woman in Lange ski boots. The posters have become a bit of a ski tradition. Recently, Lange has opened the casting to the general public, and the site will draw up to 4-6 million views in the next two months.

    Visit the site »

    Local Lange Girl Contest Site

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  • Filed under: clients, my stuff
  • Just Launched: Squaw Valley USA

    November saw the launch of  a new design for Squaw Valley USA in North Lake Tahoe California. With an existing Drupal backend, this was more of a theming overhaul. Very pleased with the result, although there’s still a lot to be done.

    Visit the site »

    Squaw Valley Home Page

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  • Filed under: clients, my stuff
  • New Home Studio

    Last week I shut down my office space in Park City and moved all my gear into one room for the first time in 2 years. My new studio is a novel use of a multi-functional space downstairs in our house. The room has been used as a dog kennel for the last 4 years since there’s a doggie-door insert in the sliding glass door, leading to the fenced in back yard. The room also hosts our off-season and long-term storage with industrial shelving and rubber-maid bins stacked almost to the ceiling. This room also provides access to the laundry, furnace, water heater, and utility closets.

    So what does a dog kennel / laundry room / utility closet /  storage unit look / DESIGN STUDIO look like?

    Main work station

    Primary work station.

    Secondary Work Station

    Secondary Work Station

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  • Filed under: general design
  • Busy Fall Ramp-up

    Working in the ski industry is awesome. The toughest thing is usually the hectic pace from August to November. But being busy is a good thing. I’m very excited about the projects I have going on right now and I’m looking forward to a few new projects I hope to start soon. Here’s a short list of clients I’m currently helping prepare for the 2010/11 season.

    Squaw Valley, Ogio, Cannon, Freeskier, Snowboard Magazine, Jackson Hole, Grand Targhee, The Canyons, Ski Butlers, Discrete HEadewear

    As always, I’m very grateful for the opportunity to work with wonderful clients and I’m humbled by their continued loyalty.

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  • Filed under: general design
  • Big Omaha

    cow_02A few weeks ago I found myself in Nebraska visiting a client and had the pleasure of attending a conference for young entrepreneurs and tech startups called Big Omaha. Initially I felt a little out of place as the room seemed filled with ambitious aspiring young tech moguls, whereas I consider myself more of a happy-go-lucky designer/worker-bee, with delusions of artistic integrity. But the energy at this event was contagious, and the vibe was laid back and accessible. Long story short, if you’re at all inclined to run a business or start develop an idea, this conference would be well worth a trip to Omaha.

    The discussions began with intriguing talks by Grasshopper’s David Hauser and Behance’s Scott Belskey. The mood quickly changed though when Scott Harrison gave an uplifting and tear-jerking account of the inspiration behind Charity: Water, the organization working to provide clean drinking water to communities all over the world. His creative approach to marketing and energy for promotion, coupled with his sincere and moving story moved the crowd to tears and evoked an eruption of inspired applause.

    Gary Vaynerchuk of Wine Library may have been the only man who could bring the crowd back to earth with his unique blend of crass humor and blind tenacity. He spoke from the hip about ambition, persistence, and “hustling”. The author of the best-selling book, “Crush It“, Gary V. is truly a one-of-a-kind individual who initially comes off as some obnoxious Jersey boy. But after a few minutes, his undeniable charisma and surprising humility endear him to you. It’s quite amazing.

    Matt Mullenweg of Automattic, the creator of WordPress (the platform on which this blog is written) also gave a nice question and answer session about the future of the web. This was followed by a dose of common sense from the visionary Jason Fried of 37signals, creators of Basecamp, Ruby on Rails, etc. While Jason’s speech read as a summary of his best-selling book “ReWork” it still managed a great reaction.

    Day 2 featured a flurry of kinetic thoughts from Foursquare’s Dennis Crowley, delivering around 150 slides and speaking informally at a micro-machine commercial pace. This was followed by a controversial moment by StyleSeat’s Melody McCloskey who insisted that aspiring entrepreneurs should to move to New York, San Francisco or Boulder, CO to launch their businesses. This statement elicited a hostile murmur from the crowd, comprised mostly of Nebraskans. She was then promptly crucified on the live Twitter feed of the event for her comments. Ironically, her speech was immediately followed by a discussion panel of 3 entrepreneurs from (wait for it…) New York, San Francisco, and Boulder.

    The conference wrapped up with an entertaining talk by Tony Hsieh of Zappos, who then delivered advance copies of his book “Delivering Happiness“. He spoke on the history of his company and the evolution of their unique 10 Core Values that dictate every aspect of corporate culture and inform every decision Zappos makes.

    Overall, Big Omaha was a huge success and a wonderful surprise. Also, this being my second trip to Omaha I can truly say the city itself is also a fantastic bonus. Great food, unpretentious and welcoming people, happening culture, and a pretty hip scene.

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  • Filed under: general design
  • Justifying My Rate

    This week I submitted a bid to a potential client  for a maintenance contract. He responded by asking me to justify my hourly rate. It’s a simple question but an important one. He wanted to know why I charge 25% more than his previous web professional. He said he even knew of an agency in Salt Lake (for print work) who also billed out 25% less than me. I was initially put off, but after wrestling with it all night I decided that it’s a very valid question. So I crafted this response which ultimately satisfied his curiosity. We have now started kicking off the project but I’m actually glad he asked me, because it was a nice self-affirmation process. Now I just hope I don’t disappoint him.

    Anyway, here’s my response:

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  • Filed under: general design